By Nielsen Wire The explosion of social networks and consumer-generated media over the last few years continues to have a significant impact on advertising as consumers’ reliance on word-of-mouth in the decision-making process – either from people they know or online consumers they don’t – has increased significantly. According to Nielsen’s latest Global Trust in … Continuar leyendo Consumer Trust in Online, Social and Mobile Advertising Grows
Categoría: Insights
Vodafone Portugal Offers Customer Support in Sign Language
Vodafone Portugal has launched Customer Service in Portuguese Sign Language (LGP) for deaf and hearing impaired people, becoming the first Portuguese company to provide a call centre specifically dedicated to this community. The Support Service for Vodafone customers with LGP, created in order to address the specific difficulties in communicating with clients suffering from hearing … Continuar leyendo Vodafone Portugal Offers Customer Support in Sign Language
Make Your Job More Meaningful
HBR Blog Network Bill Barnett Bill Barnett led the Strategy Practice at McKinsey & Company and has taught career strategy to graduate students at Yale and Rice. He now is applying business strategy concepts to careers. Work is a financial necessity for almost everyone, along with the sacrifices work sometimes demands. It can be drudgery. … Continuar leyendo Make Your Job More Meaningful
Listen to Your Frontline Employees
Anthony K. Tjan CEO, Managing Partner and Founder of the venture capital firm Cue Ball and vice chairman of the advisory firm Parthenon. A basic prerequisite for business success is to know — really know — your customers. There's a variety of traditional research methods aimed at better understanding customers: usage analysis, conjoint analysis, cluster … Continuar leyendo Listen to Your Frontline Employees
Transform Your Employees into Passionate Advocates
By Rob Markey Rob Markey is co-author, with Fred Reichheld, of the book: The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World, just published by HBR Press. He is a partner in Bain & Company’s New York office and head of the firm’s global Customer Strategy and Marketing practice. Employee happiness … Continuar leyendo Transform Your Employees into Passionate Advocates