Noticias Bancarias Banco Santander, presidido por Emilio Botín, se instalará en el Parque Científico y Tecnológico de Cantabria (Pctcán) con la apertura de un ‘Centro de Escucha y Satisfacción de Clientes’ para el que contratará a más de 100 titulados de la Universidad de Cantabria. Banco Santander gestionará este servicio de atención al cliente a … Continuar leyendo Banco Santander crea más de 100 empleos para jóvenes
Etiqueta: Empresas
Listen to Your Frontline Employees
Anthony K. Tjan CEO, Managing Partner and Founder of the venture capital firm Cue Ball and vice chairman of the advisory firm Parthenon. A basic prerequisite for business success is to know — really know — your customers. There's a variety of traditional research methods aimed at better understanding customers: usage analysis, conjoint analysis, cluster … Continuar leyendo Listen to Your Frontline Employees
Transform Your Employees into Passionate Advocates
By Rob Markey Rob Markey is co-author, with Fred Reichheld, of the book: The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World, just published by HBR Press. He is a partner in Bain & Company’s New York office and head of the firm’s global Customer Strategy and Marketing practice. Employee happiness … Continuar leyendo Transform Your Employees into Passionate Advocates
En tiempos de crisis, preocúpense por retener a sus clientes
By Juan Carlos Alcaide, Marketing de Servicios Hablar sobre la crisis económica es llover sobre mojado. Pero es siempre importante recordar que seguimos en crisis y, ante esta situación, la pregunta es: ¿qué han hecho las empresas? Como es lógico, la situación económica ha provocado cambios importantes en el comportamiento de los consumidores y clientes, … Continuar leyendo En tiempos de crisis, preocúpense por retener a sus clientes
Customer Experience in Emerging Markets: Addressing Localness, Innovation and Convenience
Zhecho Dobrev With limited scope for organic growth in the US and Europe, many companies and investors turned their eyes towards the Emerging Markets. Focus now starts to shift to the CIVET group of countries (Colombia, Indonesia, Vietnam, Egypt, Turkey and South Africa). They are also all fast-growing, relatively diverse economies, which means, unlike the … Continuar leyendo Customer Experience in Emerging Markets: Addressing Localness, Innovation and Convenience